The Evidence

August 25, 2011  |   Posted by :   |   Articles   |   0 Comment»

By Mark Hunter


Still looking for it before getting into action?


Most of us are – there’s comfort in evidence, proof and a well-trodden path laid out before us.  It’s the reason so many of us check references, invest in track records, hire people with diplomas, “kick the tires” and wait before taking action in order to “think about it”.


Sometimes it’s the smart thing to do.


AND, in the area of innovation it’s a brick wall. It can lead to planning to plan to plan indefinitely, or complete inaction.  Ever seen a corporation make a big change? It takes YEARS if it happens at all. It also leaves them behind the curve.


Think IBM and their reasoning for staying out of the development of the Personal Computer in the early 70′s – that there would never be a computer in every home. Their belief at the time was that computers would always take up an entire floor of an office building a full city block long and would only ever be accessible to large corporations or the very rich. Why not – that’s the way it was going and had gone.  They had no evidence to the contrary! So that’s what they kept building and perfecting, and fell well behind the rest of the market by the time they realized their mistake.


Now think JFK speaking before a special joint session of Congress on May 25, 1961 and DECLARING that we would send an American safely to the Moon before the end of the decade.  He had no evidence, research or scientific proof of it even being possible at that point.


We put a man on the moon on July 20, 1969, and there’s a 99.9% chance you’re reading this on your home PC, laptop, or cellphone.


Stop looking for Evidence.


If you’re up to anything worthwhile, on the cutting edge, revolutionary, or in any way innovative, there will by definition be no evidence for you of what lies ahead.


That’s the whole point.

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